Privacy Policy

Last Updated: June 12, 2026

This Privacy Policy governs the software applications PSLE Hero, Mind Hero, and BrainActive (collectively referred to as "the Apps"), which provide educational resources, primary school quiz preparation, and cognitive brain-training tools for students and parents.

Information We Collect

We value your privacy. The Apps are designed to function without requiring user account registration or the submission of personally identifiable information (PII).

Device Identifiers: We may detect anonymous device properties, such as hardware models, operating system versions, and unique anonymous device IDs solely for operational consistency.
App Activity Performance: We collect non-personal analytics data regarding interactions, such as features utilized, quiz progress, and execution performance metrics to improve software stability.

We strictly do not access, collect, or transmit personal data including full names, physical addresses, telephone numbers, contact lists, microphone audio, camera feeds, or location tracking profiles.

How We Use Information

The gathered data is processed strictly for the following purposes:

To provide core adaptive quiz mechanics and maintain app infrastructure stability.
To optimize cognitive performance tracking and user experience layouts.
To deliver non-personalized or contextual advertisements compliant with platform restrictions.
To complete transaction logs and monitor in-app purchase verifications.

Third-Party Services & SDKs

Our Apps interface with trusted third-party service providers acting under platform rules, which may process anonymous identifiers:

Google AdMob: Integrated for advertisement distribution. For sessions involving younger demographics, settings are passed to enforce child-directed non-personalized restrictions.
Google Play Billing Service: Utilized safely to process digital premium feature orders and auto-renewable subscriptions. Financial details are managed strictly by Google Play.

Data Sharing & Retention

We do not sell, trade, or rent user datasets. Anonymous metrics or device tokens may be reviewed by analytic utilities to maintain software efficiency. Such telemetry contains absolutely no persistent personal parameters.

Children's Privacy & Google Play Families Policy

As the Apps provide primary education tools (such as PSLE preparation material) and cognitive brain games, our target audience includes children under the age of 13 as well as parents. We explicitly conform to the Google Play Families Policy:

We do not knowingly solicit PII from children. Any technical identifier passed via AdMob for younger demographics is configured strictly to enforce non-personalized contextual criteria (TFCD/TFUA settings).
If a parent or legal guardian discovers that any unintended system telemetry has been recorded, please contact us immediately so we can execute swift purging actions.

Data Deletion Rights

Even though the Apps operate primarily using local storage and anonymous identifiers, users maintain full execution control over their data footprint. You may request formal telemetry deletion by emailing us at: pslehero@gmail.com or by reviewing our detailed interactive instructions directly on our dedicated web section:

https://pslehero.org/delete-data.html

All inquiries will be validated and executed thoroughly within the required regulatory window.

Security & Amendments

We employ robust industry-standard technical measures to prevent unauthorized access or modification. We may modify this policy periodically to remain fully aligned with revised Google Play developer standards.

Contact Us

For questions or legal compliance inquiries concerning this Privacy Policy, please reach out via: pslehero@gmail.com.

→ Data Deletion Request Workflow | ← Back to PSLE Hero | BrainActive App